Stodels Garden Centres

A friendly and fun style was required for this regional group of garden centres encouraging the whole family to get their hands dirty. The well established Stodels logo was digitally redrawn to bring it in line with today's standards. The American Typewriter font and yellow sweeping curve were used consistently to build a strong visual identity.


The main redrawn Stodels logo is used on a yellow background.


Two colour variations on a white background are also used when needed.


The original hand-drawn logo, which was digitally remastered. Notice the inconsistent line widths and inconsistent letter spacing.


 Annual promotional posters were designed portraying the caring nature of the brand.


Electronic gift cards, which can be loaded with any value.


An earthy theme was used for the Stodels website.