Hout Bay Dental Studio

The Hout Bay Dental Studio is a forward-thinking dental practice based in the picturesque Cape Town suburb of Hout Bay.

The HBDS brand required a long overdue makeover, but still wanted to remain true to its roots in the seaside community.

The HBDS logo was updated and a graphic system, including new photography, was put in place to build a strong and sustainable brand, which could meet the demands of today's competitive business environment. This graphic system was rolled out into posters, business cards, photography, adverts and various other marketing collateral.


The typography of the logo was updated, but the natural squares were retained revealing the seaside heritage of this long-standing dental practice.


A2 poster.


Postcards used to keep in touch with patients.


Various print adverts.


Animated advert used for internet marketing.


Bi-monthly A4 newsletter.