Ark Public Relations
This UK based firm servicing clients in various sectors requested a brand identity and website with a quirky and fun aesthetic for their newly formed PR company. A retro look and feel was chosen representing the 'back to basics' approach of the agency, as well as illustrating the style of the young directors.
The logo is a reference to Noah's Ark in the bible representing a 'new beginning' for their clients. The 'arc shape' is also symbolic of a rainbow, which again reinforces the company's philosophy of a brighter future for their clients.
The website starts with a short flash animation of a retro television finding the 'right signal' and tuning in to the Ark PR brand before loading horizontal menu navigation.